Xing or Linkedln? Do you need such career networks as a student or career starter?


as a student, I would have liked to have something like LinkedIn or Xing.Because nowadays, recruiters scour the network to learn more about you, your interests and your professional focus.

So yes – Xing or LinkedIn are also worthwhile for students.If the profile is well structured and maintained.The keyword “personal brand” should be familiar to everyone, whether student, student or professional. With the two platforms, you have great opportunities to develop your exterior in the desired direction.

In the following, I would like to give you an overview of some of the most important differences between the two platforms and hope that this will help you with your selection.

LinkedIn or Xing: Which business network is better?

LinkedIn or Xing?

That is the question that many people are asking themselves today.

Rather rely on the more modern and intuitive LinkedIn or give the strong and somewhat more conservative Xing in Germany a chance? Which network offers more opportunities for networking, marketing and branding?

These are the questions I would like to address in this article.

In order to better understand the popular business networks, let’s first look at both in direct comparison:

LinkedIn and Xing in direct comparison

Xing was founded in Hamburg in 2003 and is the (still) leading network in the DACH region (DACH stands for Germany, Austria and Switzerland).It is therefore particularly suitable for companies and entrepreneurs who are mainly active in German-speaking countries. Internationally, Xing can hardly score. The career and business network is simply not designed for this.

LinkedIn is an international platform that at first glance is primarily suitable for professional service providers, executives, entrepreneurs or companies (and their employees) who do business transnationally or internationally.

LinkedIn is also very well represented in the German-speaking world and has already exceeded the 11 million limit of members:

In May 2017, Xing had 10.1 million members in Germany, another 900,000 in Switzerland and 800,000 in Austria.

A further 950,000 students will be counted separately. That’s about 12.75 million members in the DACHregion.

This currently results in the following distribution:

So you see, LinkedIn is on the rise in THE DACH space and if I look at their expansion plans and numerous new features (e.g. those of the SalesNavigator) so I’ll be tapping into the fact that LinkedIn will soon overtake Xing.

In my opinion, now is the best time to bet on LinkedIn for your own marketing.

To learn how to get the most out of LinkedIn and do effective marketing, see this article.

You can also watch my LinkedIn tips as a video.

I also cordially invite you to get started with my best tips for successful LinkedIn marketing.The free checklist can be found here.

The main difference between LinkedIn and Xing

According to the Active Sourcing Report 2017, Xing was still a leader in the search for new employees for companies in Germany in 2017.So a large number of HR consultants and head-hunters will continue to rely on Xing.

I can only report from my own experience here and this shows me a markedly different picture: In the last two years I have received significantly more requests from recruiters via LinkedIn than via Xing.But I also have to say that my LinkedIn profile is more expanded and optimized.Nevertheless, I have a current profile on both platforms.

Xing is therefore still a strong business network in the German-speaking region with a focus on Germany.Therefore, it makes perfect sense to consider this network, especially if you are active with your company in the same room.

As already mentioned briefly, there is a big difference between the two competitors in the internationalenvironment, in which more and more German employees are moving.Many companies have international offices or employ employees from all over the world and are therefore more frequently found on LinkedIn as it is the largest corporate network in the world.

LinkedIn has more than half a billion members in more than 200 countries and regions, making it a huge talent pool for international companies.But LinkedIn also offers you a wide range of opportunities and potentials as a coach, coach, consultant, service provider, or local entrepreneur.

LinkedIn offers great marketing potential

The following graphic shows this very vividly:

Source: Linked to Authority

*Unfortunately, I did not find adequate data on Xing, so it is hardly possible to compare them directly here.

In my own experience, however, LinkedIn is likely to at least match Xing here. The data relate mainly to the English-speaking market.

According to this graphic, entrepreneurs have great marketing potential in conjunction with LinkedIn.Here are the most important ones:

  • 51% of the companies surveyed generated B2B customers via LinkedIn
  • 93% of B2B marketers see LinkedIn as very effective in leading generation
  • 64% of accesses to corporate pages come via LinkedIn
  • 50% of LinkedIn members surveyed say they are more likely to buy from a company they have already contacted through LinkedIn
  • 80% of respondents said they would like to learn more about specific companies through LinkedIn
  • LinkedIn generates more leadsthan Facebook, Twitter or blogging

These figures (which, of course, are to be seen with reservation) speak a clear language, which I can confirm from my own experience and the conversations with others in their direction.

Let’s go into more detail now and take a look at The functionality of Xing compared to that of LinkedIn:

LinkedIn offers a wider range of features than Xing

The LinkedIn publisher alone is a revelation.Sharing content is much easier and more convenient with LinkedIn than with Xing. Here the creators really thought along and made LinkedIn a great content platform!

Even the easy sharing of posts via Facebook, YouTube, Twitter and co. is super solved on LinkedIn.Here’s what a shared post on LinkedIn looks like:

Speaking of contentmarketing: Check out the free content marketing checklist, where I’ll tell you many tips and tricks for successful content marketing.

Xing relies on pay

Another difference is the very painful payment barrier when it comes to finding other accounts.

While you can use Advanced Search without a premium profile on LinkedIn, Xing requires a paid profile.

Ok, at Xing you can also do a lot as a basic member.For example, you can send contact requests and messages to direct contacts and have access to rubrics such as “job market“, “news“, the group function and “projects“.Nevertheless, most functions are in my time only usable with a premium accocunt.

An overview of the current prices as well as the respective range of functions can be found here: Xing and LinkedIn.

That’s different with LinkedIn.Here you have full access to a lot of features. For example, advanced search, which works with Boolean logic and allows for really accurate search results.

For example, you can target company founders and identify members working in your industry with just a few clicks.For me, this is an extremely valuable option that also offers great potential for marketing and network building.

You can find out exactly how to search and many more tips and tricks for successful marketing with LinkedIn here.

LinkedIn is more intuitive to use

Another point is the installation of your profile and its maintenance.this is much more intuitive and elegantly solved at LinkedIn. Once you have created a profile on Xing and then on LinkedIn, you will surely understand exactly what I mean by this

Take a look at my tutorial, where I’ll show you how to create a professional cover image for LinkedIn:

LinkedIn has also been using a user interface similar to Facebook’s since July 2012, including a main feed that displays messages, jobs, and notifications based on a user’s connections, interests, and subscriptions.In contrast, The Xing homepage is relatively simple and does not have the same functionality.

Xing’s priorities are simply elsewhere.Too bad…

By the way, there is also a lot going on at LinkedIn in terms of careers: In 2017, the network introduced a new service for German-speaking members entitled “Career Tips and Mentoring“.With this, members can receive professional advice from other users and even work with mentors who have completed similar training or have the same skills.

Exciting feature, I find.

LinkedIn is top in terms of lead generation

LinkedIn can also score points in lead generation with a strong function that I mentioned briefly above, the Sales Navigator.This is another powerful tool that is optimally suited for generating prospects for its own products and services. And not only for B2B companies.

This allows you to search potential buyers for specific criteria .For example, as already indicated by function or industry. The search then throws you individual suggestions. You can then take a closer look at them and learn more details about the potential customer. It is also possible to store individual keywords or notes.

Those looking for similar ways to generate with Xing range and leads will be disappointed.While certain messages can be shared on a company page, these posts are less likely to appear in their timeline.

This is also reflected in the number of clicks.A company page on Xing with more than 1,000 followers gets similar clicks to the same company on LinkedIn, which has just over 250 followers. Xing can also run ads, but targeting isn’t as detailed as it is on LinkedIn.

Is Xing on the verge of extinction?

I wouldn’t go that far.At least not at this time. Xing is still strong in the DACH sector and I still see potential here, especially in the more traditional medium-sized sector. Xing Coaches is also a product for coaches and consultants that is likely to continue to meet demand.

While Xing continues to be the market leader in Germany, LinkedIn has already overtaken it in Austria and is twice as large as Xing in Switzerland.The picture looks very different on a global level. In the UK alone, for example, LinkedIn has more members than Xing worldwide. Internationally, Xing is virtually non-popular.

LinkedIn is also strong in terms of financing and business cooperation: Microsoft’s acquisition of LinkedIn has made the platform even stronger.Because with the Microsoft deal, LinkedIn not only received additional funding, but also access to millions of people who might be able to join its network.

So the signs for Xing are nasic.However, I do not believe that the network will soon be doing as “StudiVZ” or “SchulerVZ” in 2013.There are parallels, however, because even then both networks were only concentrated in the German-speaking area, similar to Xing today…

What’s Better – LinkedIn vs Xing

Ultimately, of course, this is in the eye of the beholder and depends on what exactly you are looking for.This is where the spirits diverge. As you’ve probably noticed, I’m clearly on the LinkedIn page. Therefore, this article is very subjectively colored (for which I would like to apologize at this point to all Xing fans).

If you want to rely on features like the LinkedIn releaser and are looking for a business platform with which you can run optimal content marketing and use the ingenious search and message function to network-building then I definitely advise you to LinkedIn.Due to the sharp increase in the number of members, you will surely find the right people here as well.

Which you can search and find much better on LinkedIn.In my opinion, this is a significant advantage and all with a free profile.

Again, Xing provides xing coaches with a function that can be of interest to this profession.I also see a lot of potential at Xing at the moment in the area of small and medium-sized enterprises (SMEs).

Only the future will show how both platforms will line up in the future and how the duel will turn out.In the interests of balanced competition, it is certainly desirable that Xing does not follow the same path as “Study VZ” and is stung by the internationally oriented competitor.

I look forward to your opinion.Please let us know in the comments!

Kind regards