What is the future of online marketing, especially social media marketing?

Of course, we would all like to know that.

Here are a few theses:

  • Internet marketing will continue to grow.

Quite simply because more and more services are migrating to the Internet, more and more people are doing a lot of things online and the devices are getting better and better.

  • But not everything will be digital.
  • We are currently seeing that even companies like Amazon are buying brick-and-mortar chains. With the online share of retail ing and one growing sharply (and will continue to grow), it seems that physical commerce will be much larger for a very long time to come.

  • Conversely, this means that traditional marketing will last for a long time to come.
  • At the end of the day, a well-designed shop window in a busy shopping street is really hard to beat in terms of marketing. Online possibilities back and forth.

  • Online marketing is becoming more aggressive.
  • Space on Facebook and Google is limited, as is TV minutes at prime time. The difference is that there are theoretically as many channels as viewers. However, the rules of the game are a little different. It is no longer the limited minutes of prime time that are limited, but the attention of the most coveted targets. Well-hedonists, whose credit card sits loosely, are set as target groups by many more companies than Hartz IV recipients who do not even get a credit card.

  • We have had a situation of late – and probably for some time – that the rich (traditional companies) have not come along so quickly and have been arrested in your past.
  • The quick smart ones have had and therefore have good chances to take advantage of opportunities that others do not understand. Many have become rich in a short time. One could say: a certain democratic effect (although one could discuss whether intelligence is really more fairly distributed than wealth).

  • History shows, however, that in the end, the smart mostly work for the rich.
  • The number of successful guerrilla marketers will therefore decrease. It is also difficult for the clever to win against other smart ones with a lot of money.

  • Much becomes more opaque.
  • Algorithms from Google and Facebook already determine what we are offered and what we don’t get to see. These algorithms develop independently. Not even Google itself can predict what someone will see on their question and why. This makes many things unplanable.

  • This effect is enhanced by the fact that more and more voice with Alexa, Siri, Cortana, Google etc.
  • comes into play. I no longer get a page full of answers to my questions, but only a single one. The winner takes it all. As users, we voluntarily enter into a massive paternalism. No idea how that will work out.

  • Machine-learning has completely rewritten the rules.
  • Few people understand what that means. Machines learn not only according to the rules we set, but according to the rules defined by them. And at an unbelievable speed. unchecked. The risk is enormous. If you’re not queasy, you didn’t get it.

  • We are racing faster into the future than ever before.
  • Destination unknown. We don’t know if there’s another exit.

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