To what extent do big tech companies determine our future?

Have you ever looked up something on Google?

Search for “Universal soldier” at the bottom you read why.

Google knows what you’re looking for, scans your Gmail account for keywords.

Google presents search results that are tailored to you.

Maximization of conversion from potential customer to customer who buys something.

What’s even more fun is that you never know what’s being tracked.

You have to ask the alijd when they go.

What if they don’t give it?

Or do not give anything?

Ever looked at how it’s with reviews on Google maps?Reviews that are empty but still give a low score. Nothing to do with it. Just go to the court if you want to have it removed. And your case to the bag? Who is awake?

The integration of drive with a free office-like software and emails, photos and what’s more, makes you difficult to switch now.Onedrive and Office online are not equivalent.

Facebook profile?

When it was said that Facebook violated the rules of privacy this was denied in all the tonalities.It now appears that this was the case. But the empire they built on your information and your photos is no longer exterminate. Like Google, they serve things you like or make angry. Like Google, they can steer you in the direction that suits them best.

Tech companies are life-threatening and at the same time not under control.Helped by the incompetence and the money hunger of the current rulers. Alexa? Google Home Assistant? Your smart TV? Your phone? Your tablet? Your notebook? All a microphone. They ONLY use them if you allow. And otherwise they will make you something else wise.

They have been defining our lives for a long time and especially in the negative sense.Their goal is not “don’t be evil” their goal is profit. And as much profit as possible. Few are in a position to know the technical side of the case (0.001% of the world population). And 99% just don’t know what it’s about.

Quora is also an excellent example but I don’t think this is your right place to discuss this:-).

Facebook, Twitter and so many other new tech squares take over the torch of the classic media that have so far shaped our thinking framework.Facts have long been subordinate to one liners, tweets and videos or photos. If you do not belong to the media or are not a known person, then you can only undergo it. And if you do not take part in the whole trade, just as your head protrude above the ground, it draws attention immediately. Just listen to Boudewijn de Groot, “The Eternal Soldier”, a translation from English but in my opinion beautifully translated.

It is very naive to believe that people will do the right thing by themselves.In Belgium Renault closed the branch in Vilvoorde and went on to produce where it was cheaper. Strikes, tumult for months, calls not to buy Renault anymore. Well, it did not work properly anyway? Renault is a world brand now. Try to prevent the people from buying in sailor. T-Shirts for 1 EUR. Or all climate experts now, but still go to the motor show for a new one because the old is already four years old.

Tech companies have huge budgets, there is no herb against crops.Amazon, Facebook, Google, Apple, all of them now make their AI chips themselves. Facebook is not a hardware company at all. But the chips are crucial to perpetuate their power, hidden from everyone. And as always, Europe is nowhere to be seen. That means that we are food for the tech giants. Nothing more, nothing less. One does not harvest anything if one does not sow. And Europe has not planted 25 years. Except censorship. Skynet from Terminator is clearly a wrong future. A future with Facebook, Google and Amazon does not seem threatening but it certainly is. You can better use people like zombies who like to give their money to the brave tech moguls (or use the zombies as batteries, hmm, that reminds me of the Matrix). The future is not Arnold Terminator Schwarzenegger but rather Disneyland where everything is pink smell and moonshine as long as you have mane smell lust.

I think it is beautiful that everyone is concerned about technological progress and, in particular, privacy.

A lot of information has been retained since the printing art.And we are very eager to investigate, we want to know everything about the people who lived for us. Our curiosity has little boundaries.
But yeah, this is public information about dead people, right?
Have that also given permission in writing for storing the data?How do we deal with this kind of historical archives? Should a retention period of seven years also come up here? What should we do and not keep? It’s just about sensitive data. You don’t want to know what Eva Elincx has done, but you can find it on the Internet.
What to think of Anna of Saxony who was as crazy as a door we know from the Chronicles.
We also know Louise Juliana of Nassau, as part of the family.It can also no longer ask to delete its records, this is forever recorded in our databases. Her date of birth is simply on the Internet.

But let’s not talk about private data.Around the same time we were so good at sailing that the country on the other side of the ocean had become very accessible. Slave trade existed already, and so we just continued. Cheap labor is better than having to work hard.
And that we took some viruses where the existing inhabitants of that continent could not resist so well… Well, that happened.
Just the acceleration in: since airplanes have become commonplace, infectious diseases need to get out of the world as soon as possible.Because there is a huge risk, we know from our own past.

Technological advances have always led to problems and questions.
And has always determined our future.Our current way of life, but also that of William of Orange centuries ago, is to a large extent determined by technological advances in the past.
The issues are not substantially different.Wood zagers became unemployed by sawmills. They could find other work on shipyards, but retraining funds were not yet there. Because of the lack of trade unions, they had to swallow.

Large tech companies have been shaping the future for centuries.We often do not see this, because it is part of our history.
We do not know the struggles that Kees Claessen and Miep Giessen had, because they never wrote anything about it (they could not write, but that aside).But their back-behind-behind grandchildren, Piet Klaasen and Marije Giessen, who throw everything they think on the internet. And then just wonder if that’s handy. Not because they have figured that out themselves, but because someone else asked that question.
And suddenly technology is a big problem.

I started with a privacy statement.
And I want to conclude with this too.A lot of technological development, including printing and the development of the pen, has made it possible to publish a diary of a young girl.
She has never given permission for this, and may not want to share these intimate thoughts with others at all.
However, her father has given permission to give the diary with some modifications (well, growing girls have their fantasies).
The diary is now freely accessible on the Internet, now that the copyright has expired.

Here too: It is part of our history.But this young maid has never given his consent, and if she had lived, she could simply go to court to prohibit further publication.
With technological advances, our legal position is also greatly improved.
That large tech companies determine our future is fixed.The way we want to deal with this is not yet. We determine this with our voice, in the voting booth.
And that’s very tricky, but not trickier as for the person who lived a few centuries ago.

That happens already. Sometimes outside our vision, sometimes in public.Apple as a perfect example. They have captured the future for smartphones with the iphone. Every year at the Apple conferences, the fans are in a row. Apple then determines which products they show. And every year it is “revolutionary”.

What is not yet tech-based, sooner or later will be tech-based.

As long as we go along with every hype they create, to get better financially from it, they will have a great impact on our future.

To us the clean task of not letting it come so far.Not to buy the latest phone model now, because it’s just out, if our current model is still working fine. Not to buy the latest TV because the image is as much sharper as the previous generation. To not buy that new computer, which offers fantastic picture quality, as the only thing we do with it is emailing, or surfing the Internet.

As long as we are unwillingly addressing our weaknesses through their advertisements, they will have power over us, and determine our future in part.

But for the moment it is the politicians who have the greatest voice.

Microsoft, Google (after Yes Alphabet official), Apple, Amazon.

All of them are working on so much opportunity to gather and with mathematical models and statistics (yes I know.. it’s not a good breakdown.. It’s late OK) as well as possibly draw relevant conclusions from you.

A lot of money is earned and further invested in expanding their grip on data of behavior, interests, spending pattern, move field, finances.. And much more.

Tech companies control many parts of information (and goods) provision.They determine a lot (what are your best deals, which advertising suits me, which YouTube videos I want to see, what can I not see).

With insight into behavior on many (all?) Aspects of your life….They can be a lot, very much.

Where do people react most, which ads are the most optimal.This is all accepted. So give tech company control.

I wouldn’t want to let a company know so much about me.But what you can do against it I will perhaps explain in another post

That is entirely up to ourselves.If we continue on the current footing, we should assume that the tech companies and their customers will determine the future. And the innovators who come afterwards may decide what the future will be.

So it is entirely up to ourselves.

If we accept that we are now unwilling victims of the tech companies and their technology, but also accept that we do not need to be, we are going to determine what our future is.But that requires making conscious choices, we will have to cope with our behavior mindful. Is it really necessary now to have the latest mobile? Is that 50 -television needed? Should I really eat out tonight? Do I really need to put that meal on Instagram/Facebook/Twitter/Whatsapp? Do I have to have the latest washing machine with state of the art technology? Do I really have to vote on the VVD or Green Left because they have the most beautiful story according to me?

Incidentally, the biggest danger we have at a thought as big tech companies determine our future the following:

We project an assumption of power on an organization that is not much more than a conspiracy of marketers, business practitioners, ICT professionals trying to earn their daily bread.All these groups are working with nothing but to secure their future income, so they apply technology that fits within their field. Marketers and their SWOT analysis. Business practitioners and their Mbas. ICT-ers and their software and hardware. No one focused on how do I determine the future? All focused on: How do I earn another sandwich tomorrow?

That from this stupid process something weird comes as the current situation, has more to do with the razor of Hanlon: does not defer to evil intent, which is to be explained by stupidity. And the current situation with tech companies who are trying to predict what we want by using AI/Machine learning to give us what we don’t know we want, that’s sheer stupidity.Because the employees of those tech companies are just as hard victims of their own instruments as we do.

Conclusion: Yes if we allow it then tech companies determine the future, until the moment there is a new hype that we find even more enjoyable than our tech and then tech companies are just like the Dutch railways or the mailman/parcel delivery man or the Utilities.

Look at the present.They’re doing this already. The question is, how do we get back from it?

The impact of tech companies on our lives is already enormous.As humanity, we have made tremendous strides over the last 20 years.

20 years ago we had computers with a hard drive of a few gigabytes, with a 56k Internet connection and we watched an image tube with a resolution of 1024×768.Right now, every self-respecting phone has 64 gigabyte of storage, 4G Internet and a screen that fits in your hands but has a higher resolution than a computer from 20 years ago. That phone is also much more powerful than that computer.

Our life now has become a lot simpler, I can see on my phone my bank balance, see if there is file and find an answer to almost all the questions I can think of.

The downside is that because all the information is more accessible than ever we get much more information than we want.We know just as well how it’s in America and sails like an average American (maybe even better), and I can’t say that makes me happier. We are now confronted with all the misery instead of some randomly selected information we see on the 8 hour journal or in the newspaper.

I also strongly believe that we are all becoming smarter and dumber at the same time.If you want to know something Google you do it here, you have a wealth of information at your disposal, but the necessity of learning something is much less.

And then we also have the social media.Because of the many uses of social media, companies like Google and Facebook know more about you than your own family and friends. And you can almost no longer without it, Facebook, Instagram and Twitter you can stop there, but that is already harder with Whatsapp, for example, which is more established nowadays than SMS.

What our future looks like, I think our lives are getting easier, but whether we become better at society.I doubt that.

Leave a Reply